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GF Machining Solutions · 2019–2020

ML lead-scoring that won the room

An ML lead-scoring tool that beat the incumbent and earned executive sponsorship for further AI work.

mlnlpsales

Problem

I joined as the new “AI person” and needed buy-in from senior leadership to fund AI work — with no track record yet inside the company.

Approach

I built an ML lead-scoring tool that clusters sales opportunities by difficulty and strategic priority, benchmarked it against the incumbent (“Sales Insight”), and presented the results to the VP/CSO. I also won the internal AI hackathon with an NLP solution.

Result

The tool was deployed in 3 countries and I secured executive sponsorship for further AI projects across the organisation.

Notes

Reviewed the CRM sales process with sales managers from 7+ countries to ground the model in how decisions were really made.

Screenshots coming soon.